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Cookie Policy

This policy explains which cookies and similar technologies we use, what they do, and how you can accept or reject them.

Last reviewed 2026-08-13

What we store

Essential storage: we use your browser's localStorage key mqe-consent to remember whether you accepted or rejected non-essential cookies. That record is not a third-party cookie.

Non-essential analytics: Google Analytics 4 is injected only after you accept. Until you accept — or if you reject — analytics events stay off. A completed quote that arrived from a Google ad is still reported to Google Ads, so the ad click can be measured. That report does not turn analytics cookies on.

Consent Mode v2

When analytics scripts load, they run with Google Consent Mode v2 signals (ad_storage, ad_user_data, ad_personalization, analytics_storage). Analytics storage stays denied until you accept. Rejecting keeps analytics unloaded. The ad-click quote report above is separate and does not enable analytics.

The banner offers Accept and Reject with equal prominence. Returning visitors who already chose are not shown the banner again until they clear site data.

Quote form vs cookies

Submitting a quote request is separate from cookie consent. The quote form has its own checkbox. That consent is stored in our database (consent text, version, timestamp) and is what authorises sharing your details with participating moving companies.

This page is a working operational draft for solicitor review. It is not a legal opinion.